Why Coaching

The number of coaches worldwide is continuing at an astounding rate. The reason for this phenomenon is that coaching works. The services provided by the coach to the client are made collaboratively and the coaching sessions are conducted either in-person or over the telephone. It’s important to understand that coaching is not advice giving, counseling, or therapy. Coaching may address such topics as goals, projects, business development, relationships, challenges and successes, and overcoming barriers or striking balance in the client’s life or profession.

Coaching is a partnership between a coach and an individual (client). The coach supports the achievement of results, based on the goals and objectives set by the individual. The client always chooses the focus of the ‘conversation’, while the coach listens and contributes observations and questions as well as concepts and principles which can assist in generating possibilities, potential and actions. Coaching can be seen as a collaborative process in which clients discover answers for themselves through the coach’s use of questions. Through the coaching process the clarity that is needed to support the most effective actions is achieved.

Coaches are trained to listen, to observe and to seek to elicit solutions and strategies from the client; they believe the client is naturally creative and resourceful.

Coaching presupposes that it is not the coach’s responsibility to ‘fix’ the client. Nor is it the job of the coach to direct the client to any given way forward. The coach lives by the motto that every client presents his or herself to the coach whole and complete, able to generate his or her own perfect solutions. The client is an expert on themselves and the skill of the coach, and their role, is in allowing the person to come up with their own answers.

Unlike psychotherapy or counseling the focus is on specific measurable goals that you want to achieve and what steps you need to take to achieve your goal. Deep-seated emotional traumas or emotional issues in the present and past are best dealt with in a setting with a licensed therapist.

In essence, coaching has two main facets. First coaching is performance focused, which means it is concerned with helping individuals perform tasks to the best of their ability. Second, coaching is person-centered, which means that the individuals being coached are seen to have the important insights necessary to bring about successful results. Coaching will help to clarify and prioritize values, strengths, skills, and interests as they relate to the specific goal.

Choosing a Coach?

The growing demand of people wanting to find purpose and make their marks in life, has caused coaching to become the most sought out profession for coaches and for clients. "In fact more and more people are finding significant value from working with a coach."

So, how do you go about finding a terrific life coach who is just right for you? When shopping for a coach, there are several very important things to look for:

  1. Certification: Not all people who call themselves a life coach are certified by an accredited professional school, nor are they even true coaches for that matter. In fact, most self-proclaimed life coaches are neither. Certification is very important, because life coaching is a profession that requires very specific skills, conduct standards, and a foundation of training which is only taught in qualified schools. Regardless of what some may try to tell you, life experience and other types of experience or training are simply not enough. Would you hire a psychologist who didn't have formal training?
  2. Associations: There are no state/province wide or national rules or regulations  for coaching. There is no one agreed upon regulatory body for coaches, however, someone that is an affiliated coach of the Certified Coaches Alliance, the International Coach Federation or Institute for Professional Excellence in Coaching, for example, is governed by professional Code of Ethics and Standards. This means that they are dedicated professionals who will provide quality service.
  3. References: An effective coach will have happy and satisfied clients who, after contracting the services of the coach, have made significant changes in their lives. Note: when asking for references make sure the people have actually been coached by the coach. Some people give references of friends or people that they have worked with in some unrelated manner.

    The CCA will provide references upon request for any of our Affiliated Coaches. 
  4. Expertise: Ask them how long they have been coaching? Are they full time or part time? Do they operate in a general area or do they have an area of expertise? Some will be looking for coaches in a certain field: for example career, business, life purpose or relationship, just to name of few. It is important that the coach you hire has the experience and success record to back him/her up.
  5. The Bottom Line: Lastly, ask the coach to give you the bottom line. This means what services they offer and the cost of said services. You will want to know what commitment is needed to reach your desired results. Most coaches will ask for three - six months of commitment. There are a few that will require payment up front for longer commitments, be cautious with this, Not all maybe as legitimate as you think.
  6. A Good Match: An effective coach for one person may not be a good match for another. Personal chemistry is important. To find a good match, it's best to speak directly with your potential coach and ask for a sample session. You'll want to be sure you feel comfortable enough with your coach to develop the deep trust so necessary for breakthrough coaching.

When you hire a life coach you will come to appreciate that, every moment of every day, you are presented with choices. You can continue on the path you are on - and in all likelihood get similar results - or you can choose a different path and, with the right approach and tools, get the results you truly desire... often spectacular results!

A life coach will help you to search within for an appreciation of your value rather than to look outwards for affirmations of your worth.